Yarden Horwitz

Yo, you gotta hear about Yarden Horwitz. This girl is the real deal in the startup game, no cap. She’s a YC alum from the S18 batch, and her process is straight fire. Started out crushing it at Google, where she was all about data, storytelling, and spotting trends before they blow up. She even co-founded Google’s Trendspotting division, yeah, the one that gave us turmeric, cold brew, face masks, pretty much the OG trend prophet. Plus, she launched Google Trends Reports back in 2015, so she’s been on the pulse for a minute.

Then she got recognized as the Future Voice of Fashion by Business of Fashion in 2016, that’s a big deal. She’s all about understanding consumer culture, and she’s been featured everywhere, from The New York Times to Forbes and Vogue. Basically, she’s the go-to person when it comes to what people will want next.

In 2018, she jumped into the startup world with her co-founder Olivier Zimmer to create Spate, an AI-powered trend prediction platform for beauty and consumer goods. Think about it, over 150 major brands like Estée Lauder, L’Oréal, and P&G are using her platform to catch the future trend before it hits. That’s some advanced shit. Spate’s based in NYC, backed by YC, and it’s changing how brands understand what people are gonna want down the line.

Before all this, she worked at Mantella Venture Partners, PushLife, and SIFE Ryerson, building her chops in both startups and investing. She’s got a BCom from Ryerson, marketing and finance, so she’s got that business smarts too.

What’s crazy is, she’s been named one of the most influential female leaders of 2022 by Entrepreneur Magazine, and she’s on the NewBeauty Brain Trust. She’s out here shaping consumer insights and trend forecasting like a boss. The fact she’s regularly cited by major outlets just shows how much her voice matters in the world of trends and tech.

Bottom line? Yarden’s story is all about being ahead of the curve, from spotting trends at Google to building a platform that helps brands crush it in the beauty and consumer space. She’s motivated by a genuine passion for understanding people and their habits, and she’s not afraid to jump into the deep end to make shit happen. She’s the kind of founder who’s not just riding the wave but creating the wave herself.