Yi Sung Yong

Lemme tell you bout Yi Sung Yong, this guy’s the real deal in the startup world. He’s one of those folks who jumped into tech and food tech early, crushed it, and keeps pushing boundaries.

So, he’s from Malaysia, grew up bouncing around, Malaysia, Papua New Guinea, studied in Australia, basically, he’s got that global hustle from the start. The dude’s always been curious, always been about mixing tech and design. That’s his vibe.

He kicked off his career as a software dev and then moved into roles at Astro, a massive media company in Malaysia, where he led design and product strategy. That’s where he sharpened his skills, learned how to build stuff people actually want. But he’s not just a tech guy. He’s got that entrepreneurial fire.

He co-founded Grain in Singapore, which was a pretty big success, an online restaurant platform that showed he’s not afraid to jump into food tech and make things happen. That’s where he really proved he could build something that works, something that matters.

Then, in 2021, he co-founded Atlas alongside Shawn Liam and Ernest Sim. This is where he’s really making waves now. Atlas is building an operating system for restaurants in Southeast Asia. Think of it like the backbone that helps restaurants run smoother, smarter, faster. It’s a huge deal because the F&B scene in SEA is massive and still super fragmented. He saw that problem and said, “No cap, let’s fix this.”

What does all this say about him? The guy’s wired for innovation. He’s all about blending tech and design, pushing boundaries in food and hospitality. He’s not just about starting companies, he’s about solving real problems, making things better and faster. With a global perspective from growing up in different countries, studying abroad, and jumping into markets like Singapore and SEA, he gets the local pain points but always keeps his eyes on the big picture.

He’s also recognized for being a leader who believes in teamwork and resilience. He’s a builder, not just a builder of products but of community and ideas. That’s probably why he got on Forbes 30 Under 30, dude’s legit changing the game.

Off the clock? He’s into music, adventure, food, and collecting bar coasters, the kinda guy who finds joy in the little things but is all about big impact.

Bottom line? Yi Sung Yong is one of those founders who shows what’s possible when you combine tech, design, and a deep understanding of local markets. He’s not just playing the startup game; he’s shaping the future of food tech in Southeast Asia. No bullshit, this guy’s someone you wanna keep an eye on.