Betsie Larkin

Here’s the tea on Betsie Larkin – this is the real deal. So, this guy starts off as a world-touring EDM artist, right? Dude was out there crushing it on stage, living that jet-set life, but somewhere along the way, he hits a wall. Turns out, performing in tight clothes all night, he’s dealing with discomfort and bullshit shapewear that just doesn’t cut it. That experience? It’s what sparks his whole next move.

Fast forward, instead of just complaining or staying in music, he jumps into the startup game. He founds Honeylove, a direct-to-consumer brand all about making women’s shapewear functional, comfy, and actually works well. No more bullshit, no more suffering – just real gear that women actually want. The thing is, he’s not just winging it; he’s got serious backing. Honeylove launched in YC’s Summer 2018 batch, which is a huge deal. That’s like the startup Olympics. Since then, he’s grown the brand big time – launching new products, raising millions, like a $13 million Series A, which is no joke.

What’s crazy is, this guy’s background isn’t just fashion or tech – it’s music, performance, and business all rolled into one. He’s done productions, worked with Bellabeat, and now he’s leading this wave of female-focused startup innovation. It shows he’s not afraid to jump into new worlds, learn fast, and solve real problems with a fresh perspective.

Bottom line? Betsie Larkin’s story is about turning personal pain into a massive business. He saw a problem during his own gigs, and instead of accepting the bullshit, he built a company that’s changing how women feel and look in their own skin. That’s what makes him so important – he’s proof that if you’re willing to jump into the unknown, learn from your experiences, and stay relentless, you can crush it in startups just like he crushed it on stage. No Cap.