Eva Herget

Yo, have you heard about Eva Herget? She’s the real deal in the startup world, especially if you’re into trading cards or just fintech innovation. So, here’s the scoop – she’s a total beast who just jumped from being a Goldman Sachs equity analyst to running her own thing, all in the span of a few months.

Eva was grinding in finance, right? She’s got a solid background – studied at the University of Chicago, went to Phillips Exeter, so she’s no stranger to smart shit. But here’s where it gets crazy: she was also into her side hustle selling Pokémon cards. Like, she crushed it – hit $500K ARR in just three months. That’s no joke. That’s when she looked at her life and was like, “Fuck this, I wanna do what I love full-time.”

So she dips from Goldman in July 2024, and bam, co-founds Misprint with Jonathan Jenkins. Think Robinhood, but for Pokémon cards. Yeah, a marketplace that’s all about real-time bid/ask trading, powered by machine learning – super transparent prices, way faster listings. Basically, she took her passion and her background in finance and tech, and built a platform that’s gonna shake up how people buy and sell collectible cards.

And she’s not just some random founder – she’s got the creds. She’s into fintech, investment management, software – all of that. Plus, she’s got a YouTube channel called ‘Eva’s Binder’ where she talks Pokémon finance, and has written for PSA Pop Culture mag and TCGplayer. So she’s got her finger on the pulse of the culture and tech sides of collectibles.

What’s wild is, her story says a lot about her motivation – she’s all about merging passion with tech and finance. She sees an opportunity where others see just a hobby. That’s the kind of mindset that builds scale, disrupts markets, and creates real change. She’s proof that if you’re willing to jump into what you love and back it with smarts, you can totally crush it.

Eva’s story is a perfect example of what it means to really follow your passion, use your skills, and turn a side hustle into a legit business that could change an entire industry. She’s young, she’s fired up, and she’s making moves that matter. No Cap, she’s one to watch.