Achievements
- Co-founder and CTO of Laylo, a CRM platform for creators and brands, often called the 'Salesforce for Creators'
- Participated in Y Combinator Summer 2020 batch, helping pivot and refine Laylo’s product
- Successfully built and scaled Laylo, working with major creators, record labels, and brands on key 'drop' moments
- Developed a platform with dashboards, high-conversion landing pages, and deep analytics to boost fan engagement and sales
- Second-time founder, with prior startup experience and a passion for music and culture
- Led a modern, distributed team based in Venice, LA, emphasizing documentation and async workflows
Real talk about Sajan Sanghvi
Peep this legend Sajan Sanghvi, aka Saj. This guy’s the real deal in the startup game. He’s a YC alum from S20, which already means he’s got some serious hustle. Before Laylo, he jumped into the scene with some experience, but Laylo? That’s where he really crushed it.
So, Sajan’s the co-founder and CTO of Laylo. Think of it like the Salesforce for creators, yeah, the big enterprise CRM stuff, but built for social media stars, artists, brands, whoever’s trying to keep their fans hyped. The platform helps them notify fans instantly about new drops, merch, events, all that juicy stuff. It’s got dashboards, landing pages that convert like crazy, and deep analytics so creators know what’s working and what’s not.
He co-founded Laylo back in 2017 with Alec Ellin, and they jumped into YC’s Summer 2020 batch. That was a big change because YC helped them pivot and sharpen their product based on real user feedback. It’s obvious Saj isn’t just about building tech; he’s about solving real problems for creators and brands, making fan involvement smooth and strong.
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Talk to herWhat’s crazy is how he’s been able to work with major creators, record labels, brands, all around those big “drop” moments, those are moments when fans go wild for new releases. His platform makes those moments more effective and profitable. That’s some advanced stuff.
And get this, Saj’s not a rookie. He’s a second-time founder, which means he’s seen the startup grind before, learned from it, and came back even stronger. He’s super passionate about music and culture too, so you can tell he’s really in it for the love of the scene, not just the money.
Laylo’s headquarters is in Venice, LA, but they run a distributed team, all about documentation and async workflows. It’s modern, flexible, and super fast, pretty much what you’d expect from a YC-backed startup crushing the industry.
Long story short? Saj’s a tech nerd with a deep passion for music and culture, who’s built something that actually moves the needle for creators and brands. He’s proof that if you’re genuinely passionate, have some hustle, and stay flexible, you can turn a crazy idea into a big change. No Cap, Saj’s the kind of guy who’s shaping how creators connect with fans in the digital age.

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