Achievements
- Founded Proglix, Indonesia's first dedicated B2B industrial raw materials marketplace, launched August 2022
- Raised $1.4 million in funding by July 2023
- Led Sinari Indonesia as CEO and directed PT. Weston Global Energi in solar projects before Proglix
- Over 7 years of experience in the B2B industrial sector starting in 2016
- Holds an MBA from Y Combinator and a Bachelor's in Marketing from Universitas Prasetiya Mulya
- Founded SINARI Generasi Indonesia and worked on renewable energy projects with Wahana Visi Indonesia
Living for Wynn Wijaya
Yo, have you heard about Wynn Wijaya? This guy is the real deal in Indonesia’s startup scene right now. He’s the CEO and co-founder of Proglix, which is basically this killer B2B marketplace for industrial raw materials. Think Amazon for industrial stuff, but super focused on Indonesia – and he launched it in August 2022. Dude’s only been at it for a minute, but he’s already raised $1.4 million and got around 25 people on his team. No cap, he’s crushing it.
So, here’s the story. Wynn’s been deep in the B2B game for over 7 years. He started his first biz trading industrial goods back in 2016 – so he’s no stranger to the grind, knows how clunky and inefficient the procurement world can be. Before Proglix, he led Sinari Indonesia as CEO and was also a director at PT. Weston Global Energi, working on solar projects and pushing renewable energy. That shows he’s got a solid background in sales, marketing, and tech, but also cares about bigger stuff like sustainability and social impact.
What’s really interesting is Wynn’s process – he’s not just a businessman. He’s got an MBA from Y Combinator (yeah, the same place that’s churned out some of the biggest startups), and a Bachelor’s in Marketing from Universitas Prasetiya Mulya. Basically, he’s got the brain and the hustle. But more than that, he’s a guy who jumped into multiple sectors – social enterprise, renewable energy, tech – and always with a purpose. For example, he founded SINARI Generasi Indonesia and worked with Wahana Visi Indonesia on renewable projects. He’s about having an effect, not just chasing profit.
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Talk to herAnd that’s what makes Wynn stand out. He saw how messy and outdated the industrial supply chain is in Indonesia – full of bullshit middlemen, bad pricing, slow processes. So, he decided to fix it with tech. Proglix is his way of integrating technology into SME procurement, making things more transparent, fast, and affordable. It’s like he’s taking his experience from trading, marketing, and social projects and putting it all into one big mission: simplify industry, enable local manufacturers, and push Indonesia forward.
The dude’s all about solving real problems, and you can see that’s what fuels him. His story is about how he’s used his background in business, social impact, and tech to create something that actually matters. It’s raw, it’s ambitious, and it hits you – starting something isn’t just about the money. It’s about changing the game, leaving a mark, and making a real impact.
Long story short, Wynn Wijaya is one of those guys who’s not afraid to jump into the deep end, learn as he goes, and build stuff that’s actually useful. He’s proof that with the right mix of hustle, purpose, and tech, you can crush big problems in your backyard. No doubt, he’s a name to watch.

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